Out with the Old, In with the...Old?

To bring back the typewriter, we would create three ads on 3 media: ads in magazines such as Sunset, Forbes, and Time; 30-second spots on TV channels such as Travel Channel, History Channel, Good Network, and TV Land; and print ads in airports and subway or train stations. It would center around nostalgia and be marketed to an older generation of tech-savvy men and women.

The first would be a magazine ad that pictures a modern-looking desk covered in technology, like a smartphone, TV, and digital clock. In the center of the desk would be a typewriter, and coming out of the typewriter would be a letter from a parent to a child. The tagline would read, "Putting thought back into the conversation."

The second would be a TV ad in which an kind-looking older man would be seated outdoors at a quintessential cafe with a typewriter. People would be seen rushing by, doing fast-paced things such as texting with abbreviations/text talk and having loud phone conversations. Other people seated at the cafe would have big headphones on with faces buried in laptops. Suddenly we would see time slow and sounds of hustle and bustle dim as an image of the man happily typing away with the sound of typewriter clicks fade in. The final screen would be words coming out of a typewriter that say: "Putting care back into the conversation." 

The third would be a print ad again with a birds-eye view of a desk, this time more traditional and grandpa-like, with a cup of coffee or tea, a pair of glasses, and stack of letters to and from loved ones. There would again be a typewriter with a letter to a loved one in it. The tagline would read, "Putting love back into the conversation." 

-Saige